J.W. Anderson has evolved into an internationally renowned and award-winning brand which includes the prestigious merit for Womenswear Designer of the Year by the British Fashion Award. The brand’s playful ensembles have won a rapturous following season after season. For the Spring/ Summer 2021 Campaign they sought to capture a cinematic New York moment to engage their social audience.
In partnership with the filmmaker Cyril Guyot we gave birth to a campaign film that plays in and around our streets. A film that excites and creates engagement. A homage to our memories, assembling moments of joy and hope, displayed on social media and drawing the viewer into the world of J.W. Anderson.
As the world is opening up, we move beyond the blur of yesteryear. The future and the present collide on this journey for J.W. Anderson. What was, blends with what is about to come. As we shift from slow reflective moments to fast-paced movements a play with color and memory emerges, revealing perseverance and vigor.