Studio

MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim. We work closely with our clients to get to the heart of who they are – to identify and clarify core values, and translate those into memorable and lasting brand experiences across a variety of mediums.

We like to think of our studio practice as a collaboration based on mutual interest which results in emotionally engaging work. Whether it is creating an identity, conceiving a brand film or producing an entire campaign, the outcome is always conceptually sharp and visually stunning.

Lucie Kim

Lucie Kim is a creative director and storyteller who drives the concept and vision for a wide range of creative projects. Her intuitive skill of uncovering the heart of a matter combined with developing a pure, elegant aesthetic is her inherent approach to creating powerful visuals and emotionally engaging work. She is a passionate problem solver with an intellectual curiosity who loves to collaborate and inspire team members and clients alike.

Lucie, a Czech émigré by way of Germany, holds a BFA from the Fashion Institute of Technology in New York and an MA from the Chelsea College of Arts in London. She is an adjunct professor at the New School and has lectured across the globe. Her work has received international acclaim and she worked with renowned agencies including Droga5, VSA Partners, and Wieden+Kennedy.