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Black Umbrella

Black Umbrella builds practical, efficient disaster plans for individuals, couples and families. The client chose the name for its symbolism of protection. As most of their services are for an individuals’ or families’ home, we used the outer shape of an umbrella as a shield for the symbol of a house.

Brand Strategy, Creative Direction, Graphic Design, Identity, Print

The logo can be used on its own or can be combined with a complex grid which represents the intricate network of connections and services.