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Assembly Room Branding

Assembly Room is an artist program that empowers female-identifying curators through collaboration, professional enrichment, compelling exhibitions, and public programs.

We were inspired by the idea of connection, the exhibitions space itself, and a playful approach. In its simplest form, a Room can be represented by a square. The letter A can be expressed as a triangle. If you then combine both and highlight a triangle in a square you are left with two receding imprints.

The two triangle outlines represent two of the three founding partners. The filled triangle represents the founding partner that leads the project curation of any given exhibition. Three as One.