MyORB is a multi-disciplinary creative studio based
in New York founded by Czech-German creative director
Lucie Kim. Our focus is to work closely with clients to help
define, understand and express their own identity.

We bring brands alive by consulting on all creative aspects of our client’s business, whether it is to design a logo, help shape the interior of a new store, or to conceive and produce branding videos.

Lucie Kim

Born as Lucie Ederova in Prague (Czech Republic),she moved to Munich (Germany) at the age of three and was raised as Lucie Eder in an effort to adapt her name to its German Heritage. After her marriage in 2009 she changed her name to Lucie Kim in order to fool everyone into thinking she is Korean.

Lucie is the founder and creative director of MyORB. She also teaches at Parsons the New School for Design and has been invited to participate in discussion forums and judging panels at the Art Directors Club,School of Visual Arts, Pratt Institute. She has also guest lectured in Germany and Japan. Lucie has a BFA with Honors from the Fashion Institute of Technology in New York and received a MA with Distinction from the Chelsea College or Arts, London.


241 Centre Street, 4th Floor
New York, NY 10013

T: + 1 212.226.4216
F: + 1 212.226.4217

hello at myorbstudio dot com

Join us


Feel free to get in touch, ask questions, or just say hello. We are more than happy to share more projects and discuss your project.

Jobs & Internships

You can apply with a portfolio: jobs at myorbstudio dot com


  • Brand Direction
  • Creative Direction
  • Print Design
  • Web & Interactive
  • Packaging
  • Art Direction
  • Typography
  • Exhibitions
  • Film & Video

Selected Exhibitions

Selected Publications

Our work has been published
in various books. Here are some:

  • Slanted Issue #26
  • Esquire Magazine
  • Giant Robot Magazine
  • Wow! Leading – Edge Designers
  • Promogenda – Absolute Stationery Design
  • Geometric Charm
  • Index Book – Typo Shirt One
  • Business Punk – a lifestyle Magazine
  • The Power of Design
  • Gallery Mag
  • Carne Magazine
  • Victionary